The Armchair Psychologist —a brand new podcast about love, life and work
The Armchair Psychologist —a brand new podcast about love, life and work
A solicited, gentle-advice, and opinionated podcast from an amateur answering your questions about life, work & love. With the help of select guests.
A solicited, gentle-advice, and opinionated podcast from an amateur answering your questions about life, work & love. With the help of select guests.
A solicited, gentle-advice, and opinionated podcast from an amateur answering your questions about life, work & love. With the help of select guests.
Industry
Psychology, Media, Podcast
Industry
Psychology, Media, Podcast
Industry
Psychology, Media, Podcast
Design Deliverables
Brand Identity, Website
Design Deliverables
Brand Identity, Website
Design Deliverables
Brand Identity, Website
Location
New York, USA
Location
New York, USA
Location
New York, USA
Year
2023
Year
2023
Year
2023
Design-challenges
Design-challenges
→ To create a logotype and visual identity that is not associated with the medical profession, but is memorable and bridges the gap between professional psychology and people's minds.
︎→ The visual identity must be flexible enough to cover both the podcast and the community without sacrificing the difference between the two.
→ To create a website that can be a starting point for a community platform on mental health.
→ To create a logotype and visual identity that is not associated with the medical profession, but is memorable and bridges the gap between professional psychology and people's minds.
︎→ The visual identity must be flexible enough to cover both the podcast and the community without sacrificing the difference between the two.
→ To create a website that can be a starting point for a community platform on mental health.
Solution
Solution
The idea of the dynamic logo comes from the concept that the human mind is not yet fully mapped. It is dual capable of a full range of emotions as well as cognitive load. It's notably messy and pleasantly complex.
The idea of the dynamic logo comes from the concept that the human mind is not yet fully mapped. It is dual capable of a full range of emotions as well as cognitive load. It's notably messy and pleasantly complex.
The color palette works perfectly for both the podcast and the community. The monochrome black and white identifies the podcast, the new episodes, while the other colors emphasize the community platform.
The color palette works perfectly for both the podcast and the community. The monochrome black and white identifies the podcast, the new episodes, while the other colors emphasize the community platform.
The color palette works perfectly for both the podcast and the community. The monochrome black and white identifies the podcast, the new episodes, while the other colors emphasize the community platform.
For the headline, we chose PP Right Grotesk by Pangram. It has lots of fine detail, smooth curves, moderate contrast, and a slightly unusual anatomy. It is perfect for important updates such as new episodes and promos.
The secondary font is Feijoa by Klim Type Foundry, the first typeface they have released. Feijoa is based on the principle that "a straight line is a dead line," which explains the warm, curved nature of each letterform.
For the headline, we chose PP Right Grotesk by Pangram. It has lots of fine detail, smooth curves, moderate contrast, and a slightly unusual anatomy. It is perfect for important updates such as new episodes and promos.
The secondary font is Feijoa by Klim Type Foundry, the first typeface they have released. Feijoa is based on the principle that "a straight line is a dead line," which explains the warm, curved nature of each letterform.
