The identity is inspired by the shape of the circle, which can be found in parts of the product, such as the temperature control and the induction heater. All these things serve people's needs. That's why we chose "Revolves around you" as the slogan and creative concept. The logo was inspired by the Braun era of Dieter Rams. The colours chosen are associated with the brand values: innovation, simplicity, free thinking and honesty.