Pivot. Educational Platform for Creative Professionals
A U.S.-based educational platform that helps people become independent, creative professionals ($2.1m raised according to Crunchbase)
Industry
Edtech
Design Deliverables
Brand Identity (Made in collaboration with Shuka Design), Website
Location
New York, USA
Year
2021-2022
→ Find a product-market fit by testing a large number of UX hypotheses in a small amount of time
→ Decrease customers’ lack of trust in our services
→ Increase brand awareness in a new niche through different channels: websites, social networks, and community platforms
→ Increase brand awareness by maintaining high quality design development
→ Balance business needs, such as increasing conversion rates, with design needs, such as consistency and brand awareness.
→ Refine hypotheses based on feedback, experimentation and user research
After the business model changed, we decided to clean up the visual style to increase the speed of design iterations.
Pivot Team:
Mike Peregudov, CEO, Founder
Kostya Gorsky, CPO, Co-founder
Dina Shishkina, COO
Amber Artiaga, Head of Community
Carol Carlovich, SMM
Mariam Prazyan, Head of Talent
Paul Schneider, Senior Designer
Alex Shamray, Head of Growth Marketing
Kirill Akimenko, Marketer
Alisher Tursunov, Communications Designer
Sarahi Medina, Sales Manager
Timur Sharipov, Developer
Nadia Vorontsova, Assistant
Sergei Bortnikov, Outsource Designer
Shuka Team:
Ivan Velichko, Creative director
Anastasia Butrym, Creative strategy director
Dasha Zudina, Art-director
Contact
Paul Schneider © 2024