![](https://freight.cargo.site/t/original/i/d3cc278e15d790e85fa35d1d992ca1cb71cee9c0a39b86f6959fbcd57b7074b6/vertical2.jpg)
Inducto — Next Generation French Press
Inducto — Next Generation French Press
Branding, Packaging, Pitch Deck
Industry
Hi-tech, Product Design
Location
Los Angeles, USA
Year
2021
Hi-tech, Product Design
Location
Los Angeles, USA
Year
2021
Inducto® is a patented revolution in coffee and tea brewing that let’s control beverage experience.
Business challenges
︎︎︎ Build a new brand from scratch
︎︎︎ Increase trust from customers
︎︎︎ Find markets that are ready to buy a new product
︎︎︎ Increase trust from customers
︎︎︎ Find markets that are ready to buy a new product
Design challenges
︎︎︎ Create a visual indentity based on several product sketches
︎︎︎ Keep a visual balance between a hi-tech product and a household assistant
︎︎︎ Create design materials that gain trust and create anticipation for the product
︎︎︎ Keep a visual balance between a hi-tech product and a household assistant
︎︎︎ Create design materials that gain trust and create anticipation for the product
![](https://freight.cargo.site/t/original/i/8f37d8fc5ba0672f81c8fca8057972b2618ba2c4cd46cda727f00305db9ffca3/logos-and-other3.jpg)
![](https://freight.cargo.site/t/original/i/3bc718d209051092eac3d7909423a59ba98e10a7b8176eb908b0530810a7800f/vertical-min.jpg)
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![](https://freight.cargo.site/t/original/i/ac36b3271332f2d8369acb8f43ac393e10a106bc93eb8a9f77f736f206e93081/packagebox3-min.jpg)
![](https://freight.cargo.site/t/original/i/86151dce9414f5bec8635bcbd628291ad264fd19dbc5adfac442c445e9a48433/user-guide2-min.jpg)
![](https://freight.cargo.site/t/original/i/1a897b17519f861446c7bf4886f050f3a81ea5e8d40a0e521f03cc2449342394/pitch-deck.jpg)
![](https://freight.cargo.site/t/original/i/46cfeeb9c8613dcfaf18d8d31ca2fb9a211c15fb2e5b7f575c9c409092beaecd/billboardnew2-min.jpg)
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![](https://freight.cargo.site/t/original/i/2f980e8911d290003d05aac07714ac36f98c98f58bbe6fcd718a712e4ccbc4fb/business-card2-min.jpg)
![](https://freight.cargo.site/t/original/i/10898f77348b856173cf72d9230a6059c32ed2a4a40498962d9c8bc5a27750f7/Macbook-mockup-min.jpg)
![](https://freight.cargo.site/t/original/i/cc9c5c0becf9dbe3cc13cb76586c82f88eb368d10cea7c6b176f3262c33c9db5/social-media.jpg)
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![](https://freight.cargo.site/t/original/i/0ded527cf74d76c29b075f3e526dab1a4a2a2ab2bdd373f4aa04dc2a051ab9ba/Inducto-OUT-keynote.016.png)
Inducto pitch deck. Swipe right to see the full story
![](https://freight.cargo.site/t/original/i/4d734f2e77a4d2806da2abbd93c21a387b9bff9cbc0653ab99dcea0f08e77772/Inducto-OUT-keynote.001.png)
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![Swipe right to see the full deck](https://freight.cargo.site/t/original/i/fe7f078d1041d15af1754fd394abb624f5f0338f57df43c55925ac52e658c56d/Inducto-OUT-keynote.003.png)
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![](https://freight.cargo.site/t/original/i/906f5c6916035d4642c9664414dee755ce4c440daf94c63d032ce8e075c194df/Inducto-OUT-keynote.022.png)
![](https://freight.cargo.site/t/original/i/80499c7c43776ff2e9b270804ea5b05cdb11c7a1a9c161a270ea7f18ae47accb/Inducto-OUT-keynote.023.png)
![](https://freight.cargo.site/t/original/i/d8f9d948ca25933b361b461846b740fdd5aa0276a6493dc0f3cf28bdc5e24e56/Inducto-OUT-keynote.026.png)
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![](https://freight.cargo.site/t/original/i/84bdce9c09c03f53da91fe2f47c31b6bff2b6750bd90ae60f0c92b90198f9c01/Inducto-OUT-keynote.028.png)
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Team:
Trent Walker, CEO
Ubah Bulale, Co-Founder,
Paul Schneider, Art-director, Designer
Kazu Okuda, Motion Design
Awards and recognitions:
︎︎︎ “European Product Design Award (ePDA). Inducto — The best product design 2023” ePDA — 2024
︎︎︎ “European Product Design Award (ePDA). Inducto — The best packaging design 2023” ePDA — 2024
︎︎︎ “Branding and logo design for Inducto by schneider.studio” Abduzeedo.com — 2023
︎︎︎ “Brand Identity for Inducto Consumer Electronics” The World Brand Design Society — 2023